Unique flooring in the world
Transform your floor into an air purifier.
Transform your floor into an air purifier.
Pure Genius by Lauzon is the only flooring collection in the world that purifies the air thanks to the Pure Genius technology in its Titanium finish. Activated by natural or synthetic light, the flooring eliminates up to 85% of contaminants (VOCs, formaldehydes, bacteria, and bad odors) effortlessly.
Pure Genius is visually identical to the best flooring on the market. However, it uses unique technology and secret craftsmanship that makes it special.
Protected by several patents, this unique invention has won numerous awards in the wood and construction materials industry for its innovation and environmental benefits. Pure Genius is also recognized for its ability to improve indoor air quality, making it a rare and precious product.
Production waste
Reduces air pollution as effectively as a mature tree.
Pure Genius significantly improves the health and well-being of occupants by reducing pollutant levels in indoor air. This helps alleviate allergy and respiratory symptoms, creating a healthier and more pleasant living environment. A study revealed that after 30 days of installing Pure Genius flooring, formaldehyde levels in equipped rooms decreased to just 5 parts per billion (ppb), compared to 16-32 ppb found in a typical home. This significant reduction helps create a healthier indoor environment and reduces the risks associated with formaldehyde exposure.
Pure Genius production follows an eco-friendly approach aimed at minimizing the ecological footprint. The manufacturing processes are zero waste and committed to preserving natural resources. The products are made without solvents or volatile organic compounds, adhering to the strictest standards for toxic emissions.
Pure Genius floors can be installed in various ways (nailing, gluing, floating) and are compatible with underfloor heating. The Titanium finish offers superior water protection, facilitating cleaning and prolonging the floor's lifespan. The tongue and groove are precision-milled to ensure a perfect fit of the hardwood planks. Additionally, the micro-V joints are among the finest on the market, providing pleasant and smooth surfaces underfoot.
Pure Genius technology is based on the integration of titanium dioxide nanoparticles in the Titanium finish. Activated by light, they decompose pollutants such as VOCs and formaldehydes into harmless molecules, ensuring constant purification of indoor air.
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Pure Genius is an innovative technology integrated into Lauzon's Titanium™ finish. It uses titanium dioxide nanoparticles that, activated by natural or artificial light, decompose air contaminants such as VOCs, formaldehydes, and odors into harmless water and carbon dioxide molecules.
Purifies air up to 85%
Reduces stubborn odors
Decreases symptoms of respiratory issues and allergies
Eliminates up to 99.6% of bacteria, viruses, and molds
Facilitates floor cleaning by dispersing cleaning products more effectively.
Pure Genius purifies the air by decomposing pollutants when they come into contact with the floor. This process is activated by light and air movement, ensuring constant purification without additional effort.
Pure Genius is available in several Lauzon collections, including the Authentik and Organik series, as well as some products from the Designer and Ambiance collections.
Approximately 42 m² of Pure Genius flooring has the same air purification effect as a mature tree.
Pure Genius floors by Lauzon are warranted for 35 years for residential use and 5 years for commercial use.
Yes, the Pure Genius technology is activated by both natural and artificial light, ensuring constant and effective air purification.
Pure Genius can eliminate volatile organic compounds (VOCs), formaldehydes, stubborn odors, as well as bacteria, viruses, and molds.
